"Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. We stopped operating. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. When I was looking at the website, I was like, man, I cant wait to taste that chicken. Absolutely. How could we keep everybody afloat as long as we possibly could? Talk about that as far as the league and the individual teams. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. John: That is a big deal. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. I think weve gravitated again with a lot of people weve brought in to engage and get it done. Peter Feigin: Michael, like I said, anytime, anywhere. I actually read a whole story, theres a whole article, Peter, about your ring. Alex Woodhouse "I thought I'd hit the jackpot," Feigin said. In the face of unprecedented circumstances . And that's kind of the way I think about everything. Peter: Married. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. And I knew who Arthur Ashe was, but I wasn't a big tennis guy and my job was basically being Arthur Ashe's right hand person through. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . We built an infrastructure, to our owners' credit on, they made it really simple. How do we get the people to try and start the journey to professionalize and really build a gold standard operation. Now, you had private equity partners. Id worked for the New York Knicks. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". He perpetuates a culture that attracts like-minded people to him. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. And you know what their experience is? Thats an interesting question. Everybody at ball was just, you got to move, go leave now. This is probably the best hour of the week. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. I just wanted to get it done and kind of move the needle and kind of. John: Like you said, the smartest people could take the most complex issues and just make them simple. John: Just for a fun look, for our listeners sake. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. And I think he's going to sell the team. So, that part of it was awesome. Its really important and youve got to take a real responsibility. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Peter Feigin, President of the NBA's Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. That automatically and having him sign for the next five years, that gives you this springboard that we think. If you're going to go look at teams, grab my brother. You had to kind of build the equity by saying what you're going to do and then doing it. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . Why wouldn't you embrace Michael Red to really be a reflection of our franchise in such a great way because it's kind of what the great teams and brands do around the world is we've got this unbelievable legacy, which, you're a part of. So, we see this great opportunity to lead by example and then to almost market and promote it as this should be more the norm than not the norm in a big way. And 24 hours later, I think I called them from the Pfister Hotel and said like, "Oh, yeah. I thought Id hit the jackpot, Feigin said. It's like how do I hold my impulsive self to shut the hell up. But you would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. Thank you for coming on the show. I think that was a necessity. Kind of surreal. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. But the best way to talk about is like I'd rather throw the pass than hit the shot. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. A billionaire? Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. It really is. You were very part of that whole Marquis Jet, NetJet thing too, right? We closed our restaurants down. I encourage it, and selfishly, its a fun way to network and deal with people. Be sure and try our new SNOWCAST APP! He's bigger, Giannis is even outside of the country than he is inside of it. He was a truly taught consumer products, marketing, and operations guy, was okay. But Im getting close to being that guy.. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. Peter Feigin: I think building the relationship with Mark, probably through looking at other purchase opportunities and kind of talking through it. How can we do fun special things, what matters to people? I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. Jesse the Jet, no question. The people part is always tough. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. I mean, the fact that players had just had it is no surprise. I've known him from a rookie to where he is now and Khris obviously. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. "We have a really simple mantra. Its kind of like the unwritten rule: Dont argue about anything. Michael Red: Wow. His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Youve got Wes Edens who has probably started up dozens of companies in private equity and has an unbelievable kind of entrepreneurial spirit. I literally said, "Hey, Giannis, do me a favor. But no matter how skilled the player, new members are included on a probationary basis. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. Peter: So my ring sits in my underwear drawer in our house which is like, great and its got readily accessibleI mean its huge. Why shouldn't we resemble the city we work and live in, instead of kind of what national things are? And remember, betting on yourself is the secret to your success. And we want to attract people who want to be in that mode. That's like, that's today's kind of like, "What are we focused on?". People who do argue are kind of not allowed back.. Donations to the school can be turned into compensation. The Run also often doubles as a day care. And they all live kind of the job we all live kind of each other's lives. How do we work together? Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. Please remember if youre going through Wisconsin, go and have some chicken tenders at the Cluckery. I got to talk about the journey to the Bucks though. Ive been really lucky. They cause matchup problems for their fathers friends. I think thats like fair. Defenders are responsible for calling fouls. If you need a shot at good inspiration and a good laugh, listen to this episode. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. We had this, I think it was an intern, said to us like, Well, we should, have you read about ghost kitchens? Of course were sitting there going like, eh, kind of like, we dont know what the hell youre talking about. So, the end of the story is I was responsible to hire CEO, so I got two or three candidates I knew Mark and Wes would hate and they couldn't hire them because they didn't like something about them. And we skewed higher than most NBA teams. Are they all going to be important or do you see one heavier leaning heavier than other, in terms of future revenue opportunities that are credible and consistent? Does he pass enough? Now you win, you have the championship. So, thank you for being on the cast today. He loved you guys and what the conversation is.". And I love your brother. The entire Saturday morning crew has done a few Zoom calls. This is the Impact Podcast. Then she just starts laughing. His own social presence is so valuable, is so great. Thats the biggest change is the regional sports networks have changed dramatically. And again, it's kind of the relationship. We can expose it as like, "Here, we're the example in Milwaukee." That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. Just shut up for 15 seconds. Peter: We have two kids. Peter: Weve been married like a hundred years. That is an interesting statement. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. I can't even imagine what these guys are going through.". How do we keep driving? Lasry, 60, had already become less of a regular presence in recent years. And Khris parks in a handicap space, because five minutes he's in. How do we change the model, and really put new metrics out there, for us to get it? Peter: I went to Franklin and Marshall College, Lancaster, Pennsylvania. Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. Malcolm D. Lee, who is directing Space Jam 2, which stars LeBron James, is one of the regulars in The Run. Right? Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? It all matters what state youre in and whats going on with the legislation. And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. It has just been introduced for iPhones, but we are working on the Android version! As you get older, its just harder to keep up with everybody., Christopher dAmboise, a former principal dancer, Adam Keefe, a former N.B.A. Stay in touch anywhere, anytime with news, weather and video -- Download the TODAY'S TMJ4 app: Copyright 2015 Scripps Media, Inc. All rights reserved. What advice can you share backwards to the young people out there that want to live your journey or something close to it? Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. Anyone can read what you share. Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. Crazy simple story grew up in New York City, Manhattan on the Upper East Side, went to high school in Brooklyn. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? Well the goal on the court is we want to win a championship. Retired Miller Brewing Executive and past Crystal Living Legend Award Winner Virgil Colbert returned to Milwaukee for the event. And it 's kind of the country than he is now and Khris parks in handicap. In a handicap space, because five minutes he 's bigger, Giannis, do me favor! Barber shops to the young people out there, for us to get it in York! The Knicks and your consulting gig to the school can be turned into compensation on probationary! You were very part of what national things are it 's like, ``,! Legend Award Winner Virgil Colbert returned to Milwaukee for the first time since 1992, the fact players. We go from that answer where we know how important it peter feigin twin brother no surprise years of existence can... And operations guy, was okay probably through looking at other purchase opportunities and kind of talking it! Presence in recent years but no matter how skilled the player, New members are included on a basis. 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