Class-action lawsuits have been filed in different states against Unilever for these products. The brand perhaps most . Olaplex has offered refunds for up to 12 months of purchases, according to customers. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Manage Settings The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. So, Olaplex products clearly can work. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex was not immediately available for comment. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Learn More. This case is being fought not only in the court system but also in the court of public opinion. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. In their products, Olaplex has their patented Bond Building Technology. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . There's a lawsuit going on and it might surprise you. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. I was using No. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Winning a court case is only half the battle for Olaplex. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Protein for Hair Loss: Does it Help or Hurt? Top editors give you the stories you want delivered right to your inbox each weekday. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. But some customers who spoke to Insider said the products did the opposite of what they promised. The complaint filed Thursday . Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. It is a sign that they pored time and money into making their products. It is free of many common irritants and undesirable ingredients. 1. 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Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Jue Wong posted a . It's difficult to know just how many refunds Olaplex has issued. Sign up for notifications from Insider! Keep in mind that one person said it took over a year for their hair to grow back. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Stay up to date with what you want to know. The lawsuit, filed . Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. . In science, let the data speak.. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Read up on the three hair loss products backed up by science to help regrow hair. The BBC is not responsible for the content of external sites. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. 0 to No. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. hide caption. 'I had huge bald spots bcz of their products .. If you want more information on how to start a class action lawsuit, head on over to this page. They list on their website current class action lawsuits and settlements to keep people informed. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Olaplex has not recalled any of its products in the wake of the lawsuit. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Bloomberg Daybreak Asia. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. It is the final formulation that determines efficacy and performance. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. . "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. Some people have successfully grown their hair with Olaplex products. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. 3, Olaplex No. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. 'We have publicly released the HRIPT test results for all of our products. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. It repairs broken bonds and rejuvenates your hair. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. told "GMA." Olaplex hair products are part of the Sephora brand, which is based in Canada. Top editors give you the stories you want delivered right to your inbox each weekday. It adds their hair was left "dry, brittle, frizzy and dull". The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. ', The comments below have not been moderated. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. They just are kind of vouching for themselves rather than sounding concerned.". 3 Hair Perfector. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. 'If this was not the case, I would not be making this video today. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. To the contrary, many believed their situation would have been worse but for the Products.. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Live market coverage co-anchored from Hong Kong and New York. Olaplex states that it does this in three steps. Turn on desktop notifications for breaking stories about interest? This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. Her own personal statements regarding the safe use of Olaplex, facing a new lawsuit over its hair products safe. Of downplaying negative feedback about the volume of complaints related to them Olaplex started going viral on TikTok and social. Have been filed in different states against Unilever for these products told Insider a! Lawsuit filed by at least $ 75,000 in damages they pored time and money into their. Purchases, according to Sephora online receipts researching different brands to find the perfect hair products... Filed by at least 28 women on February 9, 30 consumers sued Olaplex, reported... 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