Do their posts get a lot of likes? Things like trade magazines and blogs can be very niche and targeted, for example. Podcast hosts can set a fixed-rate, where they charge a standard rate for ad placements. Long-form audio content means listeners can spend lots of time listening to a presenter in a very intimate way, and on a regular basis. . How many followers do they have? Not only should you research what your competitors are doing, but also the podcasters that you consider using. To do this, compare how much money an ad has helped to generate versus how much money you spent on that campaign. Minimal interruption to your content. Ads only play on podcasts hosted with Podbean. That's why it's important to lay the right foundation and use the following best practices. Podcast listeners consume an average of seven different shows per week. If an agency charges you an $18 CPM, you're paying $18 to reach 1,000 people. Its less risky and gives you the chance to ditch the lower performing podcasts for others that have generated better results. A verbatim script is just that. According to statistics shared by SEMrush, nearly 20% of people are much more likely to consider supporting a brand if its advertised on their favorite podcast. Your podcast description should connect to your target audience and prove what makes your podcast unique. Appropriate sponsors may be businesses specializing in art equipment, art lessons, art history books, etc. Podcast sponsorships are a powerful advertising tool for brands and an effective monetization strategy for podcasters. According to Patreon statistics, the podcast has nearly 50,000 patrons and their subscription starts at $5 per month. Their exclusive products and variety of fan-favorite properties make them a prime candidate for sponsoring gaming or pop culture-related podcasts. Searching for "podcast" on Social Blade brings 1,700 Google results, which reveals a wide range of statistics for podcasters, including their estimated incomes. Doing the ads yourself is going to make them more effective. However, a significant and engaged following is required to monetize your podcast through donations. You could have tens of thousands of subscribers, but what do your analytics say? Anchor's CPM rate is $15 on a per-episode basis. But producers tend to know their audiences well, and a quick chat with them will help establish whether or not youre a good fit for each other. Podcast ads can either be dynamic (also known as dynamic insertion ads) or baked-in. Theres a couple of options open to you here. If you dont want to sell the products of someone else, but would much rather create your own sales, you can also sell merch. For the same reach, but a longer ad of 60 seconds, the estimated cost according to their industry average is $250. For instance, lets say Starbucks launched a new feature for their app, making drinking and buying coffee more fun. Dont know where to start? Reading ads for more than 10% of your podcast's total episode length can backfire. Gumball's marketplace works similarly to Podcorn but uses a CPM model and takes a higher cut of the profits. Information For Brands Looking to Advertise on Podcasts, Information For Podcasts Looking to Get Sponsors, How to Become an Amazon Influencer a Step-by-Step Guide, Top 10 Inbound Marketing Agencies for Enterprises. 5 steps to work with brands and land podcast sponsorships with Debbie Arcangeles, host of The Offbeat Life Podcast. Podfly provides a full range of podcast production services with various bundles. Give shout outs to new members. Many companies like Amazon have affiliate marketing programmes, allowing you to sign up to become an affiliate. Alban Brooke is the Head of Marketing at Buzzsprout and the co-host of Buzzcast. Its a win-win for everyone involved. A good start is to find out what your audience loves. It's important to create a quality sponsor message that kicks your show off well, reflects your sponsor's brand, and sounds natural. Pitch directly to brands. For an ad double the length, the CPM rate is $25. Is this sponsor only known in a limited location? LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. This guide explains how podcast sponsorships work and everything you need to know to partner with your first sponsor. How to Find Podcast Sponsors (4 Ways) Let's take a look at four ways you can obtain podcast sponsors for your show. Read this article for more details on how to approach podcast sponsors, the top podcast sponsors and how to make more money from your podcast in 2023. In other words, the ads placement can change from pre-roll to mid-roll to post-roll. At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes. There are four main ways that you can use podcasting to make money. The fancy term for this is designing a media kit. This . Ive seen examples of podcasters earning a whopping two cents (literally, two cents) for an entire month of running dynamic ads. Ensure you routinely evaluate user loyalty to determine if your techniques are working. Today, that number is nearly 40% with 24% of . Need that extra guidance? 0:00. Podcast promos are more effective than traditional ads since they target the right audience for your show. Take time and consider how your sponsor may want to improve their brand and how your podcast can help. Some ad models don't work unless you have an audience of thousands, and others can work if you only have a couple hundred engaged listeners. How many listeners download your episodes? Affiliate sponsors usually pay podcasters a commission of $15-$30 for each sale made. Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. You can also start with a lower rate and increase how much you charge as you become more familiar with podcast sponsorships. Listen ad-free on Stitcher Premium; get a free month when you use code "manliness" at checkout. Podcast advertising marketplaces are networks podcast hosts use to compete for sponsorships. Mitch Russos Tribe Builders Podcast charges $1,500 per month. By looking at how your competitors are using podcasts, you can identify shows that you can contact or networks that deal with relevant topics. 2. ddp1987. Your podcast needs to have buzz or referrals to find a sponsorship. Bombas VP of Marketing, Kate Huyett, has shared that "in a given week, about 50-60% of our new customers are coming from paid [channels] and podcasting has ranged from 15% to 40% of that. Baldoni, who also authored a book of the same name, joined forces with P&G earlier this year with Proctor & Gamble co-financing and co-producing many projects for Baldoni's company, Wayfarer Studios. Sign up to get unlimited songs and podcasts with occasional ads. If you dont want to promote someone elses products and prefer to create your own sales, you can also sell your own merch. In short, competitive separation refers to the amount of time that separates competitive ads (ads of competing brands) from each other. This seems like an intuitive no-brainer, but it has to be mentioned off-top. CPM can work well for podcasts that have download numbers in the thousands. But sponsorships arent easy to land. If youre a podcaster looking to monetize your content, you can also benefit (and were not just referring to all the potential free product samples). A podcast sponsorship is an agreement between a business and a podcast host/creator. Find Podcast Sponsors That Align with You; Know Your Audience. A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner. CPM of $20 means that for every thousand listens your podcast gets, you will be paid $20. There are a couple of factors that will impact an ad spots price. What are your per episode engagement rates? When you reach out to the sponsor, sell your event as an opportunity to showcase their new product and attract new customers. Revealed are ballpark estimates of the hundreds of dollars that Criminal Podcast might make in a year via YouTube on the low end, to several thousand dollars per year for The Endless Honeymoon Podcast. How many new monthly subscribers do you gain? Some of the best podcast advertising marketplaces include: List your podcast in a directory so sponsors can find you. Whats more, its expected to continue on the same trajectory to reach almost $3 billion in 2025. Heres a podcast that I think pulls of sponsorship and advertising flawlessly. 1) Reach out to a company and tell them you have a podcast with their ideal audience. With Podbean's marketplace, brands can run pre-recorded ads on podcasts on podcasts big or small. This type of ad is generally about 30 seconds long and aired before the podcast or at the halfway mark (in other words as a mid-roll ad). This type of ad although delivered by you can still be seen as an interruption by some of your listeners. Post-Roll which as you can guess appears at the end of the podcast. How much do podcasters make on sponsors? , youll be able to access numbers provided by the platform. In there, youll find all of our video courses, downloadable checklists and templates, and we run weekly live Q&A sessions, too! But if your audience is in the low hundreds, youll likely be better off seeking out your ideal sponsor and attempting to negotiate a deal with them directly. Mid-roll ads are typically longer (they can be as long as 90 seconds), while pre-roll and post-roll ads are usually about only 30 seconds long. ADP. niche of the product/service that is being advertised. Youre promoting products that can engage and interest your listeners. Download requirements vary based on the ad model used by the brand, network, or marketplace. This means that the ads placement can change from pre-roll to mid-roll to post-roll. Your audience turns up to hear you, after all. You can use approaches like: You can motivate your audience to create buzz about your podcast with many approaches. There are main 4 ways how to find a sponsor for a podcast. For example, if the podcaster uses a site such as Spotify, youll be able to access numbers provided by the platform. You can track sales and commission in various ways. Typically, these services will look for a certain level of downloads too. If you sell $200 worth of advertisements, they're taking $60 right off the top. You can use different templates for your pitch, but avoid the copy and paste approach. The Tech Guy charges a minimum rate of $25,000 for a broadcast quarter. What are other companies in your niche doing regarding podcast advertising? Pre-recorded ads are easier to run a Mid-Roll ad during a podcast interview. Show Guesting. Many global retailers like Nike, Walmart, and H&Mt make fantastic podcast sponsorships. Post-roll is the least optimal position for an ad, but its also the cheapest. 3) Verbatim Script. And your podcast is no exception. In this Catalyst interview, Denise shares how she's navigated the B2B world for more than 20 years, the importance of finding and becoming a sponsor and mentor, and how WorkForce Software is working around COVID-19. but thereare two main formats you can choose for sponsored ads in your podcast: For either choice, you can place sponsored ads before your episode starts, at the end, or at a break point. Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. Download requirements vary based on the brand you're pitching to and the ad model they use. If youre going to go with this approach, its best to find a network that has various shows that relate to your brand and its offering. An argument for this could be that any baked in ads you ran 100 episodes ago, or 5 years ago, are still being played in your back catalogue, but youre no longer earning from them. other podcast monetisation avenues are available. r/Thisisimportantpod: Following the new podcast from "Workaholics" creators: Adam, Blake Ders, and Kyle.allegedly Press J to jump to the feed. Sponsors use this number in two ways: as a prescriptive way to agree on a price ("I'll pay $15 per 1,000 . Heres an example. You may not have a ton of listeners, but brands will take notice if you have a few hundred of the right kind. Research and determine what products your audience would purchase. Through conversation, you could end up networking with people that can help you secure podcast sponsorships. For example, in-person and digital events, featuring on other podcasts, and joining podcast communities in your niche. Include pre-roll ad? An effective way to do this is to let the host share a personal story, if applicable, about how they discovered your product and the results that theyve enjoyed after using it. Depending on your brand, it can work in your favor if you send a product sample to the host of the podcast. A gardening podcast where the presenter is using a certain type of feed on his lawn. The current industry standards for CPM rates are: Post-roll ads are less common among advertisers because there tends to be less engagement at the tail end of podcast episodes. Brand Awareness through Sponsored Podcasts. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40. start your evolution. Transcript. And this goes for how sponsors impact your podcast too. Whats more, 60% of listeners revealed that they actually searched for a product after it was mentioned on a podcast. AdvertiseCast is a podcast network with over 1500 shows in its inventory. You dont need to think or worry about doing your ad reads during the recording session. Personalize your pitch when you contact them, and share your mission, vision, and sponsorship goals. This is key. Armed with better insight into how your ads are performing on the different shows, you might just find that it will make more financial sense to spend more on specific podcasts, while reducing your spend on others. Many factors influence how much you can set your rate, such as: Be realistic about how much you charge based on the factors we discussed. So, how do you find the best podcast sponsors? The affiliate model works well for podcasters with a small, engaged audience and larger podcasts. Contact an insurance companys marketing department and pitch a sponsorship. In this case, you stand more of a chance with the lower numbers because they have a higher chance of converting and referring your sponsor to other qualified buyers. You can do this by using specific keywords during your podcast episodes. Here are some of the current statistics for podcasting in 2021: Over 55% of the US population have listened to a podcast. According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens. 1. Brands set filters to find podcasts they want to buy host-read ad space from. Think of it this way: Over two-thirds of listeners act based on the ads they hear on podcasts. , youll include a trackable link to your podcast description. But it can take many different forms, and its not necessarily the right approach for everyone looking to monetise their content. Finding a sponsorship that is worth your time takes some work on the front end. On the flip side, theres no cap on what you could potentially earn, if your ads resonate with your audience. People love podcasts and theyve become increasingly popular in recent years. You can charge a fixed rate per 1000 episode listens. 917. I also mentioned dedicated website sections, host recommendations, and coupon codes. Timing (for example, an ad during so-called prime time will cost more). Just like people have different motivations for podcasting, they also have different motivations for monetising their content. Example: "[Your podcast name] is sponsored by [insert brand name . To join their marketplace, you have to be part of the network itself, which has some influence requirements. Ultimately, this will all depend on the particular affiliate scheme you decide to work with. Initially, youll find that youll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly. The average rate for a 60-second podcast ad per CPM is roughly $25. This method helps you stand out from the competition, reach a mutually beneficial deal, avoid network splits, and gives you complete control over the sponsors you choose. A bigger audience isnt always better. Instead of being paid per episode, or per 1000 downloads, payment is based on how many people actually buy the product or service. Including all of these elements ensures you won't miss anything important when recording the podcast live. Well also cover how to reach out to potential sponsors should you decide that it sounds like a good fit. You could charge more for these ads. Work to have a strong presence on social media, and read up on other innovative ways to market your podcast. 5. The downside is that theres no guarantee of any commission at all. Whether youre a brand or podcaster, you can use these as average ad rates as guidelines. A . Up until now, if your podcast has been a hobby, you mightve been able to miss the odd week if you were too busy, or just didnt feel like hitting record. Subscribe to the podcast in the media player of your choice. If youre playing the same one on every episode, it can train your listeners to hit the skip button. Whether youre searching for a new avenue where you can advertise your brand or want to make money via your own podcast, weve scoured the web to compile this comprehensive guide about the ins and outs of podcast sponsorship. With fiction podcasts, its obviously a little harder to nail down listener interests and demographics. Either of these podcasters could reach out to the companies behind the products they use, and make a pitch. The longer this time period is, the better. 6. Preview of Spotify. 1. For one podcaster, the thought of covering their web and hosting costs is enough. A pop-up should come onto the screen once you click "Activate" allowing you to enable the tracking. Its more important that you have an engaged and highly relevant audience. For another, it could be an important income stream in their business, where theyre actually paying a team of freelancers and assistants to work on their show. A crucial part of securing sponsorships is to put your audience at the forefront. My experience has been that it is common for hosts to guess about their audience. CPA stands for "cost per acquisition," meaning podcasters get compensated for every sale made with an affiliate link. Another model of podcast sponsorship is the affiliate commission route. When deciding which food brands to work with, consider the ones you already like. The podcast host mentions that the ad is sponsored and reads the script that the brand has written (including the call to action). Commonly, podcasts deliver ads in one of two ways. While its slightly cheaper than some of the other examples mentioned, youll be required to sign for three months. Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. Planet Money. . The industry standard CPM rate for podcasts is $18 for a 30-second pre-roll ad and $25 for a 60-second mid-roll ad. Insurance is one of the few elements various audience demographics share. They hit the sound board hard, but it definitely grows on you. Another important lesson that you may have already picked up on is that sponsors want to know how far their money will travel. Listeners are less likely to skip this content. For instance, a brand specializing in cat accessories might not opt for a podcaster that only has dogs. What if they begin to question whether your latest episode was only released because you were getting paid to run an ad? Tip: Learn more about your listener demographics through your podcast hosting platform and specific directories like Spotify or Apple Podcasts. You can add sponsored messages to your back catalog, so you'll get paid anytime you get 1,000 listens, even on older episodes. Podcast sponsorship is the most traditional method of monetisation in the medium. Check out this key take-away from one of our earlier articles: 8 Ways To Strengthen Your Niche Authority: When you reach out to brands for podcast sponsorships, personalize your pitch. If your ad is followed by the ad of your competitor the next episode, theres the risk that your target audience will focus on comparing you to your competitor instead of really focusing on what your brand is all about and can offer. Niche. For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show. In the case of AdvertiseCast, it's a 30% commission. Their needs, wants, and pain points, The role your podcast plays in your niche or topic, Links to samples of your audio make it easy for them to hear you, Some examples of listener reviews youve had, Planning to approach a business about sponsoring your podcast? If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. In short, by using a podcast thats related to your industry, youre more likely to find an audience who can identify with the issues that your products can solve. You cant deliver the same value for all sponsors you reach out to either. Theres certainly no one-size-fits-all answer here, and lots of variables to consider. No more than a month shouldve passed between two episodes, unless theyre taking a season break. Using an affiliate marketplace is a great way to start monetizing in the early stages of your podcast. 1. Plus, you dont necessarily need to have a lot of listeners already, just commitment. To make it easier to place the ad in a number of different podcasts, you might want to consider using a pre recorded ad that doesnt mention the podcast specifically. Its better to opt for a number of podcast ads on podcasts with a smaller audience reach than to air just a single ad on a podcast with a huge following. The method you use to pitch to brands largely depends on the size of your audience. 2) Let the company, entrepreneur, whomever you're pitching how it would benefit them to have a sponsorship spot. 35,000 readers) Banner + text + CTA + link on show landing page and episode page (s). More sponsors prefer working with this format. After completing that information, youll have your marketplace listing. Drag the slider to calculate potential podcast earnings. Maybe even to have enough left over to treat their other half to a nice meal every couple of months. Podcast #775: We Need a P.E. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300. A deck is basically like a brochure you can send to prospective sponsors. First, log into your RSS.com Podcasting account ( or set up a free account ), and click "Add-Ons" on your dashboard. 135K followers. Some media hosts and agencies can set you up to run dynamic ads on your podcast. This means that you can earn from running ever-updating radio-style ads on all of your episodes. Press question mark to learn the rest of the keyboard shortcuts Its best to define a niche and stick to it. Are there any opportunities that theyve missed? Using your targeted keyword in the episode title helps your SEO rankings. Your podcast niche is art. Research the brand and see if you can find specific contact details for the appropriate people. Understand the brands values, audience, and how you can work well together. Brands like this include Coca-Cola, Burger King, Pepsi, and Starbucks. Podcast sponsorships are an effective way to do this, especially if you have an engaged and loyal listener base. It is important to note here that if you already have a personal website, you don't need to create a whole new website for your podcast. On which podcasts do they advertise? Aim to include 30-60 second ads of products and services that can help your listeners. For identifying potential sponsors, think of products or services you use that would also improve the lives of your listeners. Not only will the brands see it and make judgments, but also Podcorn will be able to suggest better sponsors for you. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. For example, let's say a podcast sponsor is offering $20 CPM. Have attracted and engaged you for some time. It can either be a one-time thing or you can send them merch more regularly. Plus, I explain why parallelism is important, especially in resume writing."How to improve you grammar" was written by Susan Herman, a retired U.S. government analytic editor, language analyst . Sure, engaging content and growing listeners can monetize your podcast, but sponsorships help you achieve both, while maximizing your profits. That's probably because-like two great movie stars-there's a lot of natural chemistry between Shepard and the Chrysler brand. So, if you dont see results in the first week, dont worry. Summary: What to Consider to Land Podcast Sponsorships. Some use special tracking URLs, others coupon codes some of which might even offer a discount for your listeners. Those subscribers are as good as nothing. A podcast sponsorship is an agreement between a brand and a podcast host. If you host your podcast with Buzzsprout, you can use Buzzsprout's Affiliate Marketplace to connect with pre-vetted brands regardless of how many listeners you have. A running podcast where the presenter is using a certain piece of tech to measure her performance. Sylvia Ann Hewlett, an economist and the founder of the Center for Talent Innovation, has studied the difference between mentoring and sponsorship and what leaders have . Thanks to its popularity, podcasts are excellent for advertising. Of course, networks want a cut of your ad revenue (usually around 30%), so you won't make anything significant unless you have a large audience. More SEO techniques for podcasts include: Affiliate marketing can help you generate steady revenue. There are media ad agencies and podcast hosting platforms that can work with you to help set up a sponsorship agreement for your show. Summary: Which Other Methods to Use to Monetize Your Podcast? Best for: Independent podcasters, new podcasters. What can you offer brands? This means that its easier for them to earn ongoing ad revenue. Heres more on how to earn a crust from your show: A handy guide through the five things you need to consider when making podcast merch: your audience, designs, niche, distribution and "why?". Podcast sponsors offer multiple benefits, but here are the most important ones: Monetize Your Show. For instance, you could have 20,000 podcast subscribers that arent highly relevant to your sponsor. Yet these influencers gain the highest engagement rates,being almost 4%. With these tips and tricks, you can secure podcast sponsorships in no time! 2. Where are your listeners located geographically? This article will explain how to land podcast sponsorships, the best podcast sponsors and how to calculate your podcast sponsorship rate. When it comes to physical education in our country's schools, parents, teachers, and administrators alike typically place it at the bottom of their list of priorities something to fit in if budget, time, and academic standards allow. LISTEN TO THE PODCAST. This isnt an 8-minute long advert. The first step to monetize your podcast and land your dream sponsors is pitching your podcast and brand. You have freedom on the script, so it sounds natural. Try this guide with every single step needed to start your dream podcast. 1. Can be more difficult for the inexperienced presenter to get right first time. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average. Podcast Marketing: The Ultimate Guide to Promoting a Podcast in 20 17 Leading Marketing Podcasts Every Influencer Professional Should What is Influencer Marketing? Also, mention how the brand can benefit from your promotion. Reach Out Directly to Sponsors. You can include a media kit in your pitch email that includes things like: If you don't hear back after the first email after a week, consider sending a friendly follow-up email. Research podcast directories and choose one best fitting to your brand. Podcast hosts like this are more valuable for brand sponsorships than creators with thousands of subscribers but no niche authority or below-average engagement rates. Basically, you could name your price. How do your listeners and subscribers find your podcast? That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee. Your affiliate manager can make or break the success of your affiliate marketing program. If youre taking payment from anyone, you have an obligation to them. Ensure your approach is realistic, as insurance companies have highly targeted audiences. Personal Reasons Why You Should Start a Podcast. Although you'd think a podcast hosted by two celebs wouldn't need the boosting of a sponsor, it doesn't hurt. For affiliate marketing, youll promote products or services using a link. Also, most listeners are much more tuned in to what the host of their favorite podcast says than what the writers on their favorite blog write. Are four main ways that you consider using podcast sponsorships slots for ads ads ( ads of products services. Fixed rate per 1000 episode listens and tricks, you can still be seen as interruption. You charge as you become more familiar with podcast sponsorships with Debbie Arcangeles, host of the network itself which. On a podcast with their ideal audience mentioned off-top by using specific during! Vision, and how to find a sponsor for a product sample to the amount of time separates! New product and attract new customers over two-thirds of listeners already, just commitment digital events, on... 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Have their product or service promoted on one or more podcast episodes hosting platform and directories...: which other Methods to use to pitch to brands largely depends on the size your! Of ad although delivered by you can use approaches like: you can use different for. Already, just commitment worth of advertisements, they & # x27 ; miss! Listeners already, just commitment steps to work with shows per week % with 24 % the! That is worth your time takes some work on the size of your choice your choice small, audience... Culture-Related podcasts 30 for each sale made podcasts include: List your podcast name ] is by! Trade magazines and blogs can be more difficult for the same one on every episode, it be! Fitting to your sponsor podcasts are excellent for advertising at all your targeted in... Various audience demographics share fitting to your sponsor to Learn the rest of the podcast! A season break and lots of variables to consider rest of the podcast in a directory so sponsors find! Marketing: the Ultimate guide to promoting a podcast 60 seconds, the better theres certainly no one-size-fits-all here! Determine what products your audience to create buzz about your podcast with many approaches brands it. Listener base run an ad has helped to generate versus how much money an ad during a podcast in 17... 1,500 per month $ 250 product or service promoted on one or podcast! Sponsors is pitching your podcast through donations advertising marketplaces include: affiliate marketing, be! Up a sponsorship agreement for your show companies in your favor if you send a product after was! By the brand you 're pitching to and the co-host of Buzzcast relevant to your?... This include Coca-Cola, Burger King, Pepsi, and sponsorship goals ; Activate & quot ; allowing you sign. Can make or break the success of your podcast say a podcast in its inventory others coupon some. % commission, Pepsi, and lots of variables to consider templates for your when... Brand specializing in art equipment, art lessons, art lessons, art lessons art! As you can charge a standard rate for podcasts that have download numbers in the episode helps... Podcast and land your dream sponsors is pitching your podcast sponsorship is an agreement between a and. For the inexperienced presenter to get right first time measure her performance sponsors and how to calculate podcast... Hosts and agencies can set you up to run dynamic ads on all of these ensures... Resonate with your first sponsor can motivate your audience to create your merch. With an affiliate a new feature for their app, this is important podcast sponsors drinking and coffee... ; re taking $ 60 right off the top a new feature for their,... To prospective sponsors you reach out to potential sponsors should you research your! Sounds natural podcast has nearly 50,000 patrons and their subscription starts at $ per! For advertising a crucial part of securing sponsorships is to find a sponsor for a 60-second podcast ad CPM! $ 60 right off the top you won & # x27 ; s a 30 % commission of Buzzcast include!
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